Does your small business have a Facebook page? If so, new findings of a study by ExactTarget, Subscribers, Fans and Followers: The Meaning of Like, has some interesting info about what users expect when they “like” your business on Facebook—and why they may not “like” you.

First of all, liking a business on Facebook doesn’t necessarily mean the person actually likes you, ExactTarget found. One-fourth of U.S. Facebook users surveyed said that companies should not interpret “like” to mean they are a fan or supporter of the business or brand.

What might be keeping users from liking your business on Facebook? Well, many users have negative expectations about what’s going to happen when they “like” a company on the site: Read On Here.