First of all, liking a business on Facebook doesn’t necessarily mean the person actually likes you, ExactTarget found. One-fourth of U.S. Facebook users surveyed said that companies should not interpret “like” to mean they are a fan or supporter of the business or brand.

What might be keeping users from liking your business on Facebook? Well, many users have negative expectations about what’s going to happen when they “like” a company on the site: Read On Here.

Can anti-Facebook marketing help new social networking site, Unthink, siphon off Facebook customers?

The social media market may seem pretty saturated, especially with the entrance of Google Plus into the already crowded field. Facebook, of course, is the king of the social media mountain, and there’s always a scrappy new contender itching to topple the king.